University of Pennsylvania
I worked with the University of Pennsylvania and several of their sub-brands on digital graphics ranging from emails and programmatic ads to social media campaigns. Sub-brands include the Wharton School with their prestigious MBA program, Penn business development, Penn Bookstore, Penn Campus Express, and Wharton Analytics. It was a unique challenge to keep each brand unique and present in their own identity while existing in harmony under the label of the University.
Penn Campus Express video
Penn needed an introductory video for new students explaining their Campus Express program for student services. In this video, students are instructed on how to get their Penn Card all set up to go. The video includes walkthroughs of the site paired with emojis to make it fun!
Wharton MBA Myths Carousel
The Wharton School is internationally renowned as having one of the top Business MBA programs. It can be difficult to share important information in a clear, concise way with prospective students. We made use of Instagram carousels and profile highlights to dispel 10 myths about the program. Now, interested students can have clarity on this information before even applying! For the design, I made use of their branded diagonals and incorporated subtle icons to add interest to each slide. Scroll through to see all stories.
GIPHY Stickers
I created a set of GIPHY stickers to promote the 2020 graduating class of Wharton’s MBA program. These can be added over Instagram stories to add a personalized effect and show school pride. Scroll to see all stickers.
& More!
With an organization as large as uPenn, there are several sub-brands within. From the Wharton School to the Penn Bookstore, I designed digital pieces of all kinds for each brand.
Scroll below to see through select pieces - a merchandise email, some display ads, a text infographic, and a motion graphic.
Shop Penn Programmatic Ads
Penn Bookstore Merchandise Emails
Wharton Analytics Course Information
Wharton 2020 Grad Information Graphic