TORY BURCH
Campaign concepts, presentation mockups & proof of concept AR prototypes for Tory Burch.
Proposal - Augment in-store editorial artwork
Feature runway show videos, behind the scenes content, special promotions and more by augmenting in-store display artwork.
Proposal - AR Product view for accessories
Quickly view that bag you like in real-size, without going to a Tory Burch store. Experience is accessible from desktop & mobile retail website, or email. See texture, zip details, and compare it to the size of your iPad before you purchase.
Scanning the QR code opens camera. The user can place the bag in real size on a flat surface. Toggle between colors. In-store and online availability is shown on screen. If available online, user can click “Buy Now” to purchase via the Tory Burch retail site.
Proposal - Augmented clothing hangtag
Version 1 - Pre Purchase - QR code on hangtag gives customer easy access to information - color and sizing options, availability in-store and online, pairing suggestions, or an on-model view.
Version 2 - Post Purchase - QR code as access to Tory Burch app / web app. View exclusive editorial video, place your product in AR (see above), and go directly to the product page on ToryBurch.com by tapping the gold logo on the left.
